differentiate

differentiate dif‧fe‧ren‧ti‧ate [ˌdɪfəˈrenʆieɪt] verb [transitive]
MARKETING when a company differentiates its products, it shows how they are different from each other and from competing products, for example in its advertising. This is done to show buyers the advantages of one product over another:
differentiate between

• It's difficult for computer makers to differentiate between the technical features of their product and someone else's.

differentiate something from something

• The only viable strategy was to differentiate Citibank credit cards from all the low-cost alternatives.

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differentiate UK US /ˌdɪfəˈrenʃieɪt/ verb
[T] MARKETING to show how a product or company is different from other similar ones and what its advantages are, especially in order to attract a particular group of consumers: differentiate sth from sth »

The company wanted a website that would differentiate them from their competitors.

»

In order to differentiate our service, it was decided that the brochure would depart from the traditional format.

[I or T] to show or find a difference between people or things: »

A purchase tax can differentiate between luxuries and necessities.

[T] to be the quality or feature that makes one thing different from another: differentiate sth from sth »

Customers may wonder what differentiates one type of beer from another.


Financial and business terms. 2012.

Look at other dictionaries:

  • Differentiate — Dif fer*en ti*ate, v. t. 1. To distinguish or mark by a specific difference; to effect a difference in, as regards classification; to develop differential characteristics in; to specialize; to desynonymize. [1913 Webster] The word then was… …   The Collaborative International Dictionary of English

  • differentiate — [v1] make a distinction antithesize, characterize, comprehend, contrast, demarcate, discern, discrepate, discriminate, extricate, individualize, individuate, know, know what’s what*, mark, mark off, redline*, separate, set apart, set off, sever,… …   New thesaurus

  • Differentiate — Dif fer*en ti*ate, v. i. (Biol.) To acquire a distinct and separate character. Huxley. [1913 Webster] …   The Collaborative International Dictionary of English

  • differentiate — I verb characterize, classify, contrast, demarcate, discern between, discriminate, distinguish, diversify, draw the line, exercise discrimination, make a distinction, make distinctive, mark off by differences, mark out, particularize, perceive… …   Law dictionary

  • differentiate — (v.) 1816, from M.L. differentiatus, pp. of differentiare, from L. differentia (see DIFFERENCE (Cf. difference)). Originally a mathematical term; transitive and non technical sense of discriminate between is from 1876. Earlier, difference had… …   Etymology dictionary

  • differentiate — *distinguish, discriminate, demarcate Analogous words: *separate, divide, part: *detach, disengage Antonyms: confuse Contrasted words: confound, *mistake …   New Dictionary of Synonyms

  • differentiate — ► VERB 1) recognize or identify as different; distinguish. 2) cause to appear different or distinct. 3) Mathematics transform (a function) into its derivative. DERIVATIVES differentiation noun differentiator noun …   English terms dictionary

  • differentiate — [dif΄ər en′shē āt΄] vt. differentiated, differentiating [< ML differentiatus, pp. of differentiare < L differentia: see DIFFERENCE] 1. to constitute a difference in or between 2. to make unlike; develop specialized differences in 3. to… …   English World dictionary

  • differentiate — 01. I can t [differentiate] between the Chinese and Japanese language when I hear them spoken. 02. It s hard to [differentiate] between a male and female hamster. 03. You should learn some contextual clues to help you [differentiate] between… …   Grammatical examples in English

  • differentiate — dif|fe|ren|ti|ate [ˌdıfəˈrenʃieıt] v 1.) [I and T] to recognize or express the difference between things or people = ↑distinguish differentiate between ▪ It s important to differentiate between fact and opinion. differentiate sth from sth ▪ It s… …   Dictionary of contemporary English

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